How to Coupon: 3 Different Types of Sales

Types of Store sales1

I’ve heard people talk about different types of sales. What does that mean?

Before I started couponing I would walk into the store with a list full of items to throw in my cart. I would aimlessly meander the aisles, scan over the items I needed and pick things that were on the low to moderate end of the price scale. If I happened to stumble across a sale during my weekly trek I viewed it as a bonus and moved on. At that point I thought that a sale was a sale. You know, a one size fits all kind of thing.

Today I know differently.

There are three main types of sales and they all have a different purpose. Why does this matter? Because understanding these sales allows you to combine them and maximize your grocery savings. Let’s take a look at what I’m talking about.

3 Basic Sale Types:

Store Sale ~ Store to Consumer

The first type of sale is a store sale.  These savings originate at the store level and are offered directly to the consumer.  You’ll find this type of sale in a couple different places. Ever checked out the weekly ad at your favorite grocery store? That is a store sale! All those items marked as “BOGO” or “Price Lock” or even those “store coupons” we all love to find are sales that the store is offering directly to their customers.

Manufacturer’s Sale ~ Manufacturer to Consumer

In contrast, a manufacturer’s sale takes place when the manufacturer of a product offers special savings directly to their consumers.  This has nothing to do with the store and the sale is both distributed and funded by the manufacturer. What does this look like? It’s a coupon! Yep, those little slips of paper we all know and love are designed to lure us into the store and tip the shopping scales in favor of one product or another.  

Manufacturer’s Promotion ~ Manufacturer to Store

This last type of sale happens behind the scenes.  Ever walk by and see a huge display of product gracing the end cap at your favorite store? Then you’ve seen the results of a manufacturer’s promotion! These types of promotions happen when the manufacturer of a product offers special pricing or savings directly to the store. This is not special pricing for consumers, but stores will often pass on these savings to their customers.

Keep in mind the reason for a sale, even a great sale, is to convince you to walk into a specific store and buy a specific product. And that’s fine! As long as we can capitalize on their advertising to save money on the products we use and love.

Couponing is a great way to save money!  Whether you save 5%, 15% or 50% you are still saving your family money.  Having a hard time getting started?  Check out my current workshop schedule, or buy my new book, “Couponing for the Rest of Us” on Amazon in paperback or Kindle.  You can even read the first chapter online FREE!


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